TCL – a number one shopper electronics model and one of many dominant gamers within the world TV trade has launched its unique marketing campaign – ‘Have fun Greatness’ to have a good time the spirit of 76th Independence Day and Onam. Being a worldwide TV large, TCL goals to succeed in out to folks of various geographies and demographics with unique provides on its 4K QLED HD Good TV vary.
TCL – Have fun Greatness Marketing campaign
TCL is a famend participant within the world TV and shopper electronics trade. It embeds the newest applied sciences to create a reworking viewing expertise for patrons and set up its world management place. As a part of the initiative, the corporate will drive the gross sales of its key vary – TCL C645, C835 and P635 Professional.
Delighted with the marketing campaign concept, Philip Xia, CEO of TCL India stated, “Independence Day and Onam are each vital events that commemorate the variety and greatness of India. Our marketing campaign talks in regards to the greatness of the completely different facets of India as a nation, thus localizing the complete marketing campaign and selling the attention about TCL’s technological capabilities at a worldwide degree that makes an ideal match for a viewer’s leisure expertise.”
The month lengthy marketing campaign intends to have a good time India’s cultural and geographical variety by transitioning into completely different states and co-relating their popularities with the nation’s tricolour. It will likely be applied by means of a sequence of posts, statics and movies, celebrating the colors of India whereas additionally incorporating C645’s tagline “Vivid Shade, Vigorous Life”.
The newly launched marketing campaign may also drive the “Have fun Greatness Sale” by means of influencer collaborations throughout the nation. Every collaboration will probably be focused at demonstrating TCL’s beautiful design for the newest dwelling interiors, showcasing numerous TV fashions, demonstrating the methods to type TCL TV into dwelling décor, and many others.
Taking up the trending video codecs on social media and web, the model goals to create video content material in an progressive method that’s relatable with the overall viewers.
Moreover, TCL will promote a contest – Guess the good momentum on the model’s social media handles. A visible together with a blurred image of the monument with only a part of the monument in full HD will probably be displayed and the viewers should guess the title of the monument.
Moreover, a sequence of movies with clips from completely different festivals, and locations in India at a quick tempo with out compromising on the image high quality. The members will probably be required to touch upon all of the issues they will spot. Just like the Pink Fort, a temple from Vrindavan, the Howrah Bridge of Kolkata, the Charminar from Hyderabad and many others. The movies will play on the TV display of the TCL C645 QLED Good TV throughout TCL’s dealership shops.
In direction of the top of the marketing campaign, it’s going to transition the sale part onto Onam, and proceed with communication of greatness, variety, and colours. However the parts and the communication can be molded across the pageant of Onam; exhibiting meals, clothes, boat races, and many others.
The sale communication of the marketing campaign will stay fixed whereas emphasizing the image high quality KSPs together with the XL assortment of in depth vary of TCL TVs.
About TCL Electronics
TCL Electronics is a fast-growing shopper electronics firm and a number one participant within the world TV trade. Based in 1981, it now operates in over 160 markets globally. TCL specializes within the analysis, improvement and manufacturing of shopper electronics merchandise starting from TVs, audio and sensible dwelling home equipment. The corporate has achieved the “High 1 spot within the 98-inches TV and Android TV’’ class. Moreover this, TCL has additionally been ranked world “High 2 TV Model” in line with OMDIA.
Go to TCL dwelling web page at www.tcl.com/in/en.
Comply with TCL India