Advertising and marketing Podcast with Joey Coleman
On this episode of the Duct Tape Advertising and marketing Podcast, I interview Joey Coleman. He helps firms hold their clients. He’s the Wall Avenue Journal bestselling writer of By no means Lose a Buyer Once more, an award-winning speaker, and works with organizations world wide starting from small startups to main manufacturers. His First 100 Days methodology fuels the outstanding experiences his purchasers ship and dramatically improves their income.
His new e-book, By no means Lose an Worker Once more: The Easy Path to Exceptional Retention, provides a confirmed framework for growing workers retention, engagement, and within the course of, income.
Key Takeaway:
Shockingly, nearly half of the brand new workers give up earlier than the 100-day anniversary, which is devastating to companies, operationally, economically, and in addition emotionally. To make the expertise outstanding, firms ought to concentrate on the worker journey from the primary day on the job. A brand new worker’s first-day expertise ought to be welcoming and inclusive, and corporations ought to assign somebody to be accountable for your entire journey from the primary time the worker hears concerning the enterprise till they’re up and operating 100 days later. By doing so, retention numbers can considerably enhance.
It’s necessary to create significant relationships with the individuals of our group to attach with them and perceive that their private lives are as necessary as their skilled lives and will have an effect on the way in which they develop on the office. The principle takeaway is to know that now we have people who work at our firm and have fun them for his or her humanity, not their product.
Questions I ask Joey Coleman:
- [02:42] what’s the true value of worker turnover?
- [04:04] Folks speak about this loopy purchaser’s and vendor’s market. We’re form of in an worker’s market proper now, aren’t we?
- [05:47] How have you ever structured the worker journey all through this e-book?
- [11:05] What are some enjoyable issues we’re gonna encounter as precise intentional actions that firms might take?
- [11:56] The place do you fall on the necessity for kinda long-term promoting and short-term promoting?
- [16:11] After the primary 100 days, how do you set extra enjoyable in to retain individuals?
- [17:53] I can hear some listeners on the market going, effectively, that’s none of my enterprise to find out about your worker’s lives after they go away the workplace, what are you able to say about that?
- [20:39] How do you are taking that you just’ve obtained this nice tradition that you just’ve constructed, and make it possible for people who find themselves your clients are experiencing that?
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Originally posted 2023-04-16 02:24:53.