Advertising Podcast with Laura Belgray
On this episode of the Duct Tape Advertising Podcast, I interview Laura Belgray. She is the founding father of Speaking Shrimp and co-creator of The Copy Treatment. Laura is a copywriting professional who helps entrepreneurs discover the proper phrases to specific and promote what they do in a method that will get them paid to be themselves. Her first upcoming guide Powerful Titties: On Dwelling Your Greatest Life When You’re the F-ing Worst is a group of her growing-up tales and saying “powerful titties” to the speculated to’s in life reminiscent of: driving a automobile, being on time, handing in your paperwork, studying to roast a rooster, and having youngsters.
Key Takeaway:
Laura mentions how initially, she supposed to easily make a guide sharing her private tales, however her editor challenged her to infuse them with that means and life classes and so she did. She mentions totally different tales from her life and the way the outcomes led her to the place she is immediately. This is a guide that speaks to anybody who had ever felt behind of their life or profession and didn’t conform to the “supposed tos” of life. The title, “Powerful Titties,” is a method of claiming sorry not sorry for not doing issues the way in which others anticipate, and is an invite for the readers to be unapologetically themselves.
Questions I ask Laura Belgray:
- [03:48] Why’d you write this guide?
- [05:51] So, the guide is generally autobiographical. Nevertheless, you are attempting to show large life classes too, aren’t you?
- [08:57] One of many copywriter’s key instruments is vulnerability. So, was that half exhausting for you?
- [10:30] You talked quite a few instances about being a late bloomer. So, the place does that come from? Is that since you had been saying I didn’t do what folks anticipated?
- [13:56] Let’s dive into a few chapters. Inform me about How I met my husband.
- [15:47] Now please inform me extra in regards to the chapter titled The Most Pushed Particular person.
- [17:15] You additionally discuss laziness, the nice and the dangerous sort. I firmly agree with you that there’s some superior dangerous laziness. I feel typically it’s essential be lazy to let issues transfer ahead.
- [20:03] I wanna do yet one more chapter Find out how to be standard.
Extra About Laura Belgray:
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Originally posted 2023-04-26 18:20:52.