Coping with Nextdoor’s Problematic Election Misinformation

Up to date at 1:15 p.m. ET on Could 24, 2023

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Okate Akyuz is a Lady Scout troop chief who drives a pale-blue Toyota Sienna minivan round her island neighborhood—a spot stuffed with Teslas and BMWs, surrounded by a big freshwater lake that marks Seattle’s jap edge. She works for the county authorities on flood security and salmon-habitat restoration. However two years in the past, she made her first foray into native politics, declaring her candidacy for Mercer Island Metropolis Council Place No. 6. Quickly after, Akyuz turned the unlikely goal of what seems to have been a misinformation marketing campaign meant to affect the election.

On the time, residents of main cities all alongside the West Coast, together with Seattle, have been expressing concern and anger over an ongoing homelessness disaster that native leaders are nonetheless struggling to deal with. Mercer Island is among the most costly locations to stay in America—the property of Paul Allen, a Microsoft co-founder, offered a waterfront mansion and different properties for $67 million final 12 months—and its public areas are usually pristine. The inhabitants is almost 70 p.c white, the median family revenue is $170,000, and fears of Seattle-style issues run deep. In February 2021, the island’s metropolis council voted to ban tenting on sidewalks and prohibit sleeping in a single day in automobiles.

Akyuz, a Democrat, had opposed this vote; she needed any motion in opposition to tenting to be coupled with higher dependancy remedy and mental-health companies on Mercer Island. After she launched her novice candidacy, a widely known council incumbent, Lisa Anderl, determined to modify seats to run in opposition to her, presenting the island with a pointy distinction on the autumn poll. Anderl was professional–tenting ban. In a three-way primary-election contest meant to winnow the sphere down to 2 general-election candidates, Akyuz ended up forward of Anderl by 471 votes, with the third candidate trailing far behind each of them.

“That’s when the misinformation exploded,” Akyuz instructed me.


There is no such thing as a tv station dedicated to Mercer Island points, and the shrunken Mercer Island Reporter, the longtime native newspaper, is right down to 1,600 paying subscribers for its print version. Even so, the 25,000 individuals on this six-square-mile crescent of land stay hungry for details about their neighborhood. As elsewhere, the native media void is being crammed by residents sharing data on-line, significantly over the platform Nextdoor, which goals to be on the middle of all issues hyperlocal.

Launched in 2011, Nextdoor says it has a singular worth proposition: delivering “trusted data” with a “native perspective.” It guarantees conversations amongst “actual neighbors,” a really completely different service than that supplied by platforms comparable to Twitter, TikTok, and Fb. Nextdoor says it’s now utilized by one in three U.S. households. Greater than half of Mercer Island’s residents—about 15,000—use the platform. It’s the place most of the island’s civic debates unfurl. In the course of the heated 2021 city-council race between Anderl and Akyuz, residents noticed Nextdoor taking part in a further function: as a font of misinformation.

Anderl was accused of desirous to defund the fireplace division. (She had voted to check outsourcing some capabilities.) However Akyuz felt that she herself obtained far worse remedy. She was solid on Nextdoor as a troubadour for Seattle-style homeless encampments, with one Anderl donor posting that Akyuz needed to permit encampments on college grounds. In the course of the marketing campaign’s ultimate stretch, a Nextdoor publish falsely acknowledged that Akyuz had been endorsed by Seattle’s Socialist city-council member, Kshama Sawant. “Don’t let this occur on MI,” the publish mentioned. “Keep away from a candidate endorsed by Sawant. Don’t vote Akyuz.”

Akyuz tried to defend herself and proper misinformation by her personal Nextdoor posts and feedback, solely to be suspended from the platform days earlier than the final election. (After the election, a Nextdoor consultant instructed her the suspension had been “extreme” and rescinded it.) Akyuz believed there was a sample: Nextdoor posts that would injury her marketing campaign appeared to be tolerated, whereas posts that would harm Anderl’s appeared to be shortly eliminated, even after they didn’t seem to violate the platform’s guidelines.

It was bizarre, and she or he didn’t know what to make of it. “You’re like, ‘Am I being paranoid, or is that this coordinated?’” Akyuz mentioned. “And also you don’t know; you don’t know.”

One thing else Akyuz didn’t know: In small communities everywhere in the nation, considerations about politically biased moderation on Nextdoor have been raised repeatedly, together with considerations about individuals utilizing pretend accounts on the platform.

These considerations have been posted on an inner Nextdoor discussion board for volunteer moderators. They have been expressed in a 2021 column in Petaluma, California’s, native newspaper, the Argus-Courier, beneath the headline “Nextdoor Harms Native Democracy.” The corporate has additionally been accused of delivering election-related misinformation to its customers. In 2020, for instance, Michigan officers filed a lawsuit based mostly on their perception that misinformation on Nextdoor sank a neighborhood poll measure proposing a tax hike to fund police and fireplace companies. (In that lawsuit, Nextdoor invoked its protections beneath Part 230, a controversial legal responsibility defend that Congress gave digital platforms 27 years in the past. The case was in the end dismissed.)

Taken collectively, these complaints present pissed off moderators, platform customers, and native officers all struggling to seek out an efficient venue for airing their fear that Nextdoor isn’t doing sufficient to cease the unfold of misinformation on its platform.

Yet another factor Akyuz didn’t know: Two of the roughly 60 Nextdoor moderators on Mercer Island have been quietly gathering proof that an affect operation was certainly beneath means within the race for Mercer Island Metropolis Council Place No. 6.

“At this level, Nextdoor is actively tampering in native elections,” one of many moderators wrote in an e-mail to Nextdoor simply over every week earlier than Election Day. “It’s terrible and terribly undemocratic.”


To at the present time, what actually occurred on Nextdoor through the Akyuz-Anderl race is one thing of a thriller, though emails from Nextdoor, together with different proof, level towards a type of digital astroturfing. Akyuz, who misplaced by slightly over 1,000 votes, believes that Nextdoor’s volunteer moderators “interfered” with the election. Three native moderators who spoke with me additionally suspect this. Misinformation and biased moderation on Nextdoor “indisputably” affected the result of the city-council election, says Washington State Consultant Tana Senn, a Democrat who supported Akyuz.

Anderl, for her half, mentioned she has no means of realizing whether or not there was biased moderation on Nextdoor aimed toward serving to her marketing campaign, however she rejects the concept that it may have altered the result of the election. “Nextdoor doesn’t transfer the needle on a thousand individuals,” she mentioned.

In fact, the entity with the best perception into what actually occurred is Nextdoor. In response to an inventory of questions, Nextdoor mentioned that it’s “conscious of the case talked about” however that it doesn’t touch upon particular person circumstances as a matter of coverage.

None of this sat proper with me. No, it wasn’t a presidential election—okay, it wasn’t even a mayoral election. But when Nextdoor communities throughout the nation actually are being taken over by unhealthy actors, doubtlessly with the ability to swing elections with out consequence, I needed to know: How is it occurring? In the future final summer season, searching for to study extra about how the interference within the Akyuz-Anderl race supposedly went down, I bought in my automobile and drove from my dwelling in Seattle to Mercer Island’s Aubrey Davis Park, the place I used to be to satisfy one of many moderators who had observed unusual patterns within the race.

I sat down on some empty bleachers close to a baseball area. The moderator sat down subsequent to me, pulled out a laptop computer, and confirmed me a spreadsheet. (Three of the 4 Mercer Island moderators I spoke with requested anonymity as a result of they hope to proceed moderating for Nextdoor.)

The spreadsheet tracked a collection of moderator accounts on Mercer Island that my supply had discovered suspicious. At first, these accounts have been focusing on posts associated to the city-council race, in response to my supply. My supply alerted Nextdoor repeatedly and, after getting no response, finally emailed Sarah Friar, the corporate’s CEO. Solely then did a assist supervisor attain out and ask for extra data. Town-council election had been over for months, however my supply had observed that the identical suspicious moderators have been eradicating posts associated to Black Historical past Month. The corporate launched an investigation that exposed “a bunch of fraudsters,” in response to a follow-up e-mail from the assist supervisor, who eliminated a handful of moderator accounts. However my supply observed that new suspicious moderators stored popping up for weeks, possible as replacements for those that have been taken down. In whole, about 20 Mercer Island moderator accounts have been eliminated.

“Everyone knows there have been pretend accounts,” an island resident named Daniel Thompson wrote in an extended dialogue thread final spring. “However what I discover wonderful is pretend accounts may develop into” moderators.

Danny Glasser, a Mercer Island moderator, defined to me how the interference might need labored. Glasser labored at Microsoft for 26 years, specializing in the corporate’s social-networking merchandise for greater than 15 of them. He’s a neighborhood lead, the best degree of Nextdoor neighborhood moderator, and he’s “pissed off” by the seemingly insufficient vetting of moderators.

If a publish is reported Nextdoor moderators can vote “take away,” “possibly,” or “preserve.” As Glasser defined: “If a publish pretty shortly will get three ‘take away’ votes from moderators with out getting any ‘preserve’ votes, that publish tends to be eliminated virtually instantly.” His suspicion, shared by different moderators I spoke with, is that three “take away” votes with out a single “preserve” vote set off a takedown motion from Nextdoor’s algorithm. The vulnerability in Nextdoor’s system, he continued, is that these three votes might be coming from, for instance, one biased moderator who controls two different sock-puppet moderator accounts. Or they may come from sock-puppet moderator accounts managed by anybody.

Mercer Island moderators instructed me that biased moderation votes from accounts they suspected have been pretend occurred time and again through the Akyuz-Anderl contest. “Those that I learn about have been all pro-Anderl and anti-Akyuz,” together with numerous anti-Akyuz votes that have been solid in the midst of the evening, one moderator instructed me: “What are the probabilities that these individuals are all going to be sitting by their computer systems within the 3 a.m. hour?”

Screenshots again up the claims. They present, for instance, the “endorsed by Sawant” publish, which Akyuz herself reported, calling it “inaccurate and hurtful.” The moderator accounts that thought of Akyuz’s grievance included 4 accounts that disappeared after Nextdoor’s fraudster purge.

One other instance documented by the moderators concerned a Nextdoor publish that endorsed Akyuz and criticized Anderl. It was reported for “public shaming” and eliminated. All 5 moderators that voted to take the publish down (together with two of the identical accounts that had beforehand voted to maintain the false “endorsed by Sawant” publish) disappeared from Nextdoor after the fraudster purge.

Anderl, for her half, instructed me she has no illusions in regards to the accuracy of Nextdoor data. “It’s too straightforward to get an account,” she mentioned. She recalled that, years in the past, when she first joined Nextdoor, she had to offer the corporate along with her avenue tackle, ship again a postcard mailed to her by Nextdoor, also have a neighbor vouch for her. Then, as soon as she was in, she had to make use of her first and final title in any posts. “I don’t assume that’s there anymore,” Anderl mentioned, a priority that was echoed by different Mercer Island residents.

Certainly, when my editor, who lives in New York, examined this declare, he discovered that it was straightforward to enroll in Nextdoor utilizing a pretend tackle and a pretend title—and to develop into a brand new member of Mercer Island Nextdoor whereas really residing on the alternative coast. Nextdoor wouldn’t focus on how precisely it verifies customers, saying solely that its course of is predicated “on belief.”


Every social platform struggles with moderation points. Nextdoor, like Fb and Twitter, makes use of algorithms to create the infinite feeds of user-generated content material considered by its 42 million “weekly lively customers.” However the truth that its content material is policed largely by 210,000 unpaid volunteers makes Nextdoor completely different. This volunteer-heavy method is known as neighborhood moderation.

After I appeared by a personal discussion board for Nextdoor moderators (which has since been shut down), I noticed recurring questions and complaints. A moderator from Humble, Texas, griped about “bias” and “collusion” amongst native moderators who have been allegedly working collectively to take away feedback. One other from Portland, Oregon, mentioned that neighborhood moderators have been voting to take away posts “based mostly on whether or not or not they agree with the publish versus if it breaks the foundations.”

Practically similar considerations have been lodged from Wakefield, Rhode Island (a moderator was voting “based mostly on her personal bias and partisan views”); Brookfield, Wisconsin (“Our space has 4 [moderators] who commonly appear to vote per private or political bias”); and Harmony, California (“There look like [moderators] that vote in sync on one facet of the political spectrum. They take down posts that disagree with their political leanings, however depart up others that they assist”).

Faux accounts are one other recurring concern. From Laguna Niguel, California, beneath the heading “Biased Leads—Making Their Personal Guidelines,” a moderator wrote, “ND actually must confirm id and residential tackle, ensuring it matches and that there aren’t a number of in system.” From Knoxville, Tennessee: “We’ve seen an inflow of pretend accounts in our neighborhood just lately.” One of many responses, from North Bend, Washington, famous that “reporting somebody is a cumbersome course of and sometimes takes a number of studies earlier than the pretend profile is eliminated.”

In principle, a decentralized method to content material selections may produce nice outcomes, as a result of native moderators possible perceive their neighborhood’s norms and nuances higher than a bunch of employed fingers. However there are drawbacks, as Shagun Jhaver, an assistant professor at Rutgers College who has studied neighborhood moderation, defined to me: “There’s a variety of energy that these moderators can wield over their communities … Does this entice power-hungry people? Does it entice people who’re really and motivated to do neighborhood engagement? That can be an open query.”

Utilizing volunteer moderators does value much less, and a latest paper from researchers at Northwestern College and the College of Minnesota at Twin Cities tried to put a greenback worth on that financial savings by assessing Reddit’s volunteer moderators. It discovered that these unpaid moderators collectively put in 466 hours of labor a day in 2020—uncompensated labor that, in response to the researchers, was price $3.4 million. A unique paper, revealed in 2021, described dynamics like this as a part of “the implicit feudalism of on-line communities,” and famous the fallout from an early model of the community-moderation technique, AOL’s Group Chief Program: It ended up the topic of a class-action lawsuit, which was settled for $15 million, and an investigation by the U.S. Division of Labor.

Technically, Nextdoor requires nothing of its unpaid moderators: no minimal hours, no obligatory coaching, nothing that may recommend that the connection is employer-employee. Additional emphasizing the gap between Nextdoor and its volunteer moderators, Nextdoor’s phrases of service state in all caps: “WE ARE NOT RESPONSIBLE FOR THE ACTIONS TAKEN BY THESE MEMBERS.”

But when Nextdoor have been to take extra accountability for its moderators, and if it paid them like staff, that “might be one solution to get one of the best of each worlds, the place you’re not exploiting people, however you’re nonetheless embedding people in communities the place they’ll have a extra particular focus,” Jhaver mentioned. He added, “I’m not conscious of any platform which really does that.”


Evelyn Douek, an assistant professor at Stanford Legislation College and an skilled on content material moderation who sometimes contributes to The Atlantic, instructed me that what occurred within the Akyuz-Anderl race was “considerably inevitable” due to Nextdoor’s moderation insurance policies. “On this specific case, it was locals,” Douek identified. “However there’s no specific cause why it will must be.” Companies, unions, curiosity teams, and ideologues of all stripes have deep curiosity within the outcomes of native elections. “You may think about outsiders doing precisely the identical factor somewhere else,” Douek mentioned.

In a sign that Nextdoor a minimum of is aware of that moderation is an ongoing concern, Caty Kobe, Nextdoor’s head of neighborhood, appeared on a late-January webinar for moderators and tackled what she known as “the ever-question”: What to do about politically biased moderators? Kobe’s reply was the identical one she gave throughout a webinar in October: Report them to Nextdoor. In 2022, Nextdoor started permitting customers to submit an attraction in the event that they felt their publish had been unfairly eliminated. Roughly 10 p.c of appeals have been profitable final 12 months.

Douek’s phrases caught in my thoughts and finally bought me questioning how a lot effort it will take for me to develop into a Nextdoor moderator. On the time, the midterm elections have been nearing, and Nextdoor was selling its efforts to guard the U.S. electoral course of. I’d solely joined the platform a number of months earlier, and my single contribution to the platform had been one remark left on one other particular person’s publish about some native flowers.

I despatched a message by Nextdoor’s “Contact Us” web page asking if I used to be eligible to develop into a moderator. Inside a day, I’d been invited to develop into a review-team member in my neighborhood. “You’re in!” the e-mail from Nextdoor mentioned.

I used to be supplied sources for studying about content material moderation on Nextdoor, however I wasn’t required to overview any of them, so I ignored them and jumped proper in. The primary moderation alternative introduced to me by Nextdoor: a remark about Seattle’s Socialist city-council member, Kshama Sawant. It had been reported as disrespectful for evaluating her to “a malignant most cancers.”


Analysis for this story was funded by the College of Washington’s Middle for an Knowledgeable Public, utilizing a grant from the John S. and James L. Knight Basis.


This text beforehand recognized Daniel Thompson as a Mercer Island Nextdoor moderator. He isn’t.


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