Advertising and marketing Podcast with Andrew Barlos
On this episode of the Duct Tape Advertising and marketing Podcast, I interview Andrew Barlos. He’s the Head of Advertising and marketing at Loomly, a number one social media administration platform. He has a historical past of success within the B2B SaaS, software program, healthcare, fintech, human sources, consulting, and worker advantages know-how industries.
Key Takeaway:
It’s vital for small companies to put money into constructing a devoted social media workforce that focuses on a choose few platforms the place their target market is most lively. It is very important check with totally different social media content material and codecs to see what works higher for every particular model, however the important thing takeaway is to maintain being genuine. Moreover, constructing belief and establishing an natural presence is important in social media advertising.
Questions I ask Andrew Barlos:
- [02:25] What would you say are the most well liked issues proper now for enterprise use on social media?
- [03:57] What could be your greatest recommendation for a small enterprise with little cash to speculate?
- [04:59] What platforms ought to B2B deal with?
- [09:29] How do you advise individuals to get into and use social media realizing that they received’t essentially produce rapid measurable ROI?
- [10:29] Do you assume video is the content material format that everyone ought to use essentially the most?
- [13:34] What position is AI enjoying at the moment in social media and the alternative ways of utilizing it? The place do you see it going?
- [16:32] What does Loomly do and what are its core options?
- [18:55] Speaking about scheduling on social media. Is that this function affecting individuals’s authenticity or perhaps even algorithms with totally different platforms?
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