Advertising and marketing Podcast with Mark Shekter
On this episode of the Duct Tape Advertising and marketing Podcast, I interview Mark Shekter. He is a Finest-Promoting Creator, Keynote Speaker, and unique thinker. He pioneered a brand new system of artistic considering that empowers Begin-Ups to Fortune 500 shoppers to construct strong and sustainable enterprises whereas reshaping company cultures for limitless innovation and development.
In his new e book: Think8: 8 Steps to Ignite Your Inventive Genius in Enterprise, Profession, & Life, Mark shares his confirmed methodology for unlocking creativity beforehand solely out there to his world Think8 shoppers.
Key Takeaway:
When people deal with their function and keenness, they will unlock their artistic power and obtain outstanding leads to numerous domains of life. Creativity is just not restricted to inventive endeavors however may be utilized in enterprise contexts as nicely. The Think8 methodology has 8 steps: function, message, tone, character, content material, construction, model, and influence, when adopted in sequence, results in optimum outcomes. Mark emphasizes that in corporations, consensus and alignment amongst staff members with authenticity and transparency are essential for unlocking an organization’s true value and making a significant influence.
Questions I ask Mark Shekter:
- [01:42] In your subtitle: unlocking your artistic genius in enterprise, profession, and life. So are you suggesting that it is a framework that you could possibly apply in the event you had been attempting to advance your profession, or in the event you wished a greater life in addition to to develop a enterprise?
- [03:51] You introduce an idea of unlocking an organization’s true value. What do you imply by that?
- [05:19] Some folks might imagine that creativity is simply the artwork division answerable for branding or creating some slogan or jingle. However you’re actually making use of a brand new considering on the position of creativity, aren’t you?
- [07:27] Virtually all the things we do in enterprise takes some type of factor of creativity, doesn’t it?
- [09:08] The primary out of the 8 steps is function. That’s a really robust step for folks as a result of they sit round a room and say, what’s our function? Does everyone agree on these 8 phrases?
- [17:31] The fourth step is character and unifying the corporate’s core values and beliefs. I feel the problem right here could possibly be that possibly the founder has beliefs and values that aren’t essentially aligned with the remainder of the members of an organization. How do you form of rectify that?
- [21:10] So that you end up the steps with influence which I feel it’s attention-grabbing as a result of you possibly can by no means obtain influence with out the earlier 7 steps, proper?
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