Advertising Podcast with Mike Lenox
On this episode of the Duct Tape Advertising Podcast, I interview Mike Lenox. He is the Tayloe Murphy Professor of Enterprise on the College of Virginia’s Darden Faculty of Enterprise. He has served on the school at Duke and NYU and as a visiting professor at Harvard, Stanford, and Oxford.
His new ebook Technique within the Digital Age: Mastering Digital Transformation, explains how digital applied sciences allow the creation of revolutionary providers and merchandise.
Key Takeaway:
Digital methods within the digital age are about discovering priceless positions on the intersection of a company’s values, market alternatives, and capabilities. Within the digital age, expertise has pervasive impacts, and knowledge performs a central position in reworking buyer worth propositions, operations, and the construction of industries. Firms should be proactive, adapt their capabilities, and take into account societal implications and moral issues of their digital methods.
Questions I ask Mike Lenox:
- [01:51] How do you outline technique?
- [02:44] How could anyone have a look at digital technique in comparison with common technique?
- [04:02] In your ebook, how do digital applied sciences allow the creation of providers and merchandise in a complete trade?
- [05:48] AI is actually a expertise that’s massaging knowledge. What are among the alternatives, and likewise among the threats?
- [07:27] How would you’re employed with anyone to assist them uncover the place their alternatives could be or the place they could really be in actual hazard of being disrupted?
- [11:29] What’s the technique for a startup to tackle a extremely massive entrenched trade that doesn’t need to go away?
- [16:08] There are some social implications and insurance policies when speaking about AI. The place does that match into to hurry in digitalizing?
- [18:00] Inform me some examples of corporations which are approaching the thoughtfulness of AI in a means that’s applicable.
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This episode of the Duct Tape Advertising Podcast is dropped at you by the HubSpot Podcast Community.
HubSpot Podcast Community is the audio vacation spot for enterprise professionals who search the very best schooling and inspiration on develop a enterprise.
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