Advertising Podcast with Garrett Brown and Colin Coggings
On this episode of the Duct Tape Advertising Podcast, I interview Garrett Brown and Colin Coggins. They’re longtime gross sales leaders, practitioners, and professors of Entrepreneurship on the College of Southern California’s Marshall Faculty of Enterprise. Additionally, they’re traders, startup advisors, and co-founders of Agency18, a agency that helps mission-driven firms undertake their Unsold Mindset.
Their new bestselling e-book The Unsold Mindset: Redefining What It Means to Promote challenges widespread misconceptions about gross sales and explores a special method to promoting and life.
Key Takeaway:
Success in gross sales just isn’t about becoming a predetermined mildew however about stepping exterior the field and doing issues their very own manner. The best salespeople are sometimes the alternative of what folks count on them to be; difficult societal expectations and are unsold on conforming to predefined roles and behaviors. They prioritize their authenticity, vulnerability, and curiosity. By cultivating real care for his or her prospects, asking impactful questions, and exhibiting empathy, they’re able to set up significant connections with them. Moreover, by making a tradition that aligns ardour with work, gross sales groups can thrive and obtain significant success.
Questions I ask Garrett & Colin:
- [02:06] What’s in your phrases, the unsold mindset?
- [03:25] You’re really juxtaposing the concept that everyone thinks of promoting, aren’t you?
- [06:00] How do you need to change your self once you’re promoting? What’s the superpower that you simply really have to have?
- [08:24] While you clarify this concept as a method, it’s form of counterintuitive. Isn’t that a bit powerful for folks?
- [17:54] Some folks simply don’t have that reward, expertise, or empathy. Is that one thing someone can study?
- [20:57] When speaking about hiring, how do I search for someone who naturally has that reward, whether or not they have a gross sales resume or not?
- [22:29] Is that this a tradition factor as a lot because it’s a method?
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