Advertising Podcast with Russell Henneberry
On this episode of the Duct Tape Advertising Podcast, I interview Russell Heneberry. He is a famend digital advertising and marketing skilled, digital advertising and marketing advisor, speaker, and co-author of Digital Advertising for Dummies.
He’s the Founding father of theCLIKK, an e-mail publication about digital advertising and marketing. Russ additionally consults and trains workers of corporations by his Digital Advisor program.
Key Takeaway:
Newsletters have made a comeback by combining e-mail advertising and marketing with content material advertising and marketing and direct response promotion. By constructing belief, offering training, and providing leisure, newsletters have the facility to nurture subscribers and join with them by creating participating content material and efficient calls to motion. You will need to have a voice to draw and keep subscribers relying on the area of interest of your small business and never rely fully on AI to generate content material and to keep up a human contact.
Questions I ask Russell Henneberry:
- [01:52] How have you ever seen newsletters evolve? What do you see taking place within the house normally?
- [03:40] There are completely different newsletters now like on LinkedIn or behind paywalls. Do you see these as approaches that shall be with us for a very long time, or do you assume the traditional publication method remains to be legitimate right this moment?
- [04:53] One factor is getting subscribers, however then retaining them as a result of it’s price studying is one other one. What’s your editorial technique?
- [07:00] How do you differentiate your content material based mostly on any person who’s in a possible shopping for scenario?
- [09:42] Was there a cut-off date if you determined to make use of newsletters to suit your enterprise mannequin otherwise you began it as a traditional commonplace digital advertising and marketing tactic?
- [11:10] What are some methods for monetizing newsletters?
- [14:58] What are among the metrics that present you’re doing issues proper?
- [17:02] What method would possibly you advocate to any person to construct a listing?
- [20:20] Do you are feeling like you’ve gotten a distinct relationship as an advertiser due to the connection along with your readers?
- [21:34] How has AI impacted content material manufacturing?
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