Ariana Madix’s Masterclass: Turning Heartbreak into Financial institution

  • “Vanderpump Guidelines” star Ariana Madix simply introduced a partnership with Duracell. 
  • In a viral new advert for the battery model, Madix poked at her ex Tom Sandoval, who cheated on her. 
  • Whereas the tide might activate Madix, I say she ought to seize each probability to money in on her heartbreak.

Ariana Madix doesn’t owe us something – however she whether or not she is aware of it or not, she is educating us all a lesson in how one can flip heartbreak into revenue. 

For these of you who’ve been residing below a rock over the previous few months, let me offer you a quick abstract as to who precisely Madix is and why her newest partnership, a take care of battery model Duracell, issues. A actuality star from Bravo’s “Vanderpump Guidelines,” a derivative present from “The Actual Housewives of Beverley Hills,” Madix was on the forefront of the present’s greatest scandal in its 10-year run, which exploded in real-time again in March.

It was then when information broke that Madix’s boyfriend and fellow forged member Tom Sandoval had been having a months-long affair with their different co-star, Raquel Leviss.

Raquel Leviss, Tom Sandoval, and Ariana Madix on "Vanderpump Rules."

Raquel Leviss and Tom Sandoval’s affair turned “Vanderpump Guidelines” season 10 on its head.

Nicole Weingart/Bravo

Dubbed “Scandoval” by Bravo viewers, the dishonest scandal drew an inflow of recent followers – myself included – eager to observe the season come to its dramatic head throughout Wednesday evening’s remaining reunion episode.

However whereas viewers like myself have been making an attempt to parcel collectively each final element of how the scandal went down over the previous few months, Madix has been busy getting her bread – and rightly so.

Because the break up, Madix has signed model offers left and proper with Uber Eats, BIC Razors, and most not too long ago, Duracell, which simply launched a 26-second commercial starring Madix throughout its social media platforms.

On TikTok, the clip, which already has properly over 2 million views as of Friday, incorporates a sequence of not-so-subtle digs at Sandoval. From Madix throwing away a bottle of white nail polish, the colour her ex usually sports activities, to exhibiting a well-stocked cabinet full of bathroom paper (Sandoval complained within the present that Madix by no means went to the shop to purchase house necessities), the advert is a major instance of how Madix has chosen to lean into the general public curiosity surrounding her heartbreak whereas concurrently cashing in on it.

“I’m achieved with something primary,” Madix says within the advert. “Transferring ahead, I’m in search of one thing premium. One thing long-lasting. And Duracell is assured to final 12 years. That’s a lot better than 10.”

If anybody’s going to money in on Scandoval, why shouldn’t it’s Madix?

Let’s be clear, Madix is the sufferer of the dishonest scandal.

So if anybody goes to attempt to capitalize off a bitter breakup, one broadcasted to the world, why shouldn’t it’s her? Particularly when Bravo is probably going turning a revenue on the inflow of viewers and her ex, Sandoval, is constant to tour together with his cowl band, which is unquestionably attracting extra consideration than ever earlier than because of the scandal. 

With each model deal she’s signed, Madix has began to obtain criticism for her choice to make a revenue on Scandoval. She addressed it within the interview for her new cowl with Glamour, telling the publication that she’s stated sure to just about each single partnership as a result of, on the finish of the day, cash is cash. 

“We’ve got no generational wealth in our household,” Madix stated. “I wish to make sufficient cash to have the ability to deal with my mother and my brother and some other relations who might or might not want it. I by no means wish to fear about it ever, ever, ever. So I’ll work as a lot as doable to not should.”

So whereas the tide could also be turning on Madix for cashing in on her heartbreak, I say she ought to seize each single alternative as a result of nothing – not even Scandoval – lasts endlessly.