8 Steps to Obtain Artistic Brilliance

Advertising and marketing Podcast with Mark Shekter

On this episode of the Duct Tape Advertising and marketing Podcast, I interview Mark Shekter. He is a Finest-Promoting Writer, Keynote Speaker, and unique thinker. He pioneered a brand new system of artistic considering that empowers Begin-Ups to Fortune 500 shoppers to construct strong and sustainable enterprises whereas reshaping company cultures for limitless innovation and development. 

In his new ebook: Think8: 8 Steps to Ignite Your Artistic Genius in Enterprise, Profession, & Life, Mark shares his confirmed methodology for unlocking creativity beforehand solely accessible to his international Think8 shoppers.

Key Takeaway:

When people concentrate on their goal and fervour, they will unlock their artistic power and obtain outstanding ends in numerous domains of life. Creativity is just not restricted to creative endeavors however might be utilized in enterprise contexts as effectively. The Think8 methodology has 8 steps: goal, message, tone, character, content material, construction, type, and impression, when adopted in sequence, results in optimum outcomes. Mark emphasizes that in corporations, consensus and alignment amongst crew members with authenticity and transparency are essential for unlocking an organization’s true price and making a significant impression.

Questions I ask Mark Shekter:

• [01:42] In your subtitle: unlocking your artistic genius in enterprise, profession, and life. So are you suggesting that this can be a framework that you would apply should you had been attempting to advance your profession, or should you wished a greater life in addition to to develop a enterprise?
• [03:51] You introduce an idea of unlocking an organization’s true price. What do you imply by that?
• [05:19] Some individuals might imagine that creativity is simply the artwork division accountable for branding or creating some slogan or jingle. However you’re actually making use of a brand new considering on the position of creativity, aren’t you?
• [07:27] Virtually all the things we do in enterprise takes some type of factor of creativity, doesn’t it?
• [09:08] The primary out of the 8 steps is goal. That’s a really powerful step for individuals as a result of they sit round a room and say, what’s our goal? Does everyone agree on these 8 phrases?
• [17:31] The fourth step is character and unifying the corporate’s core values and beliefs. I believe the problem right here could possibly be that possibly the founder has beliefs and values that aren’t essentially aligned with the remainder of the members of an organization. How do you type of rectify that?
• [21:10] So that you end up the steps with impression which I believe it’s attention-grabbing as a result of you possibly can by no means obtain impression with out the earlier 7 steps, proper?

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This episode of the Duct Tape Advertising and marketing Podcast is dropped at you by the HubSpot Podcast Community.

HubSpot Podcast Community is the audio vacation spot for enterprise professionals who search one of the best training and inspiration on methods to develop a enterprise.